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Est. 1993  ·  Boston, MA

The Firm That
Does Both.

Consulting rigor. Agency execution.

Most firms make you choose between strategic depth and creative execution. For over 30 years, EMI has refused that tradeoff — bringing the disciplined analysis of a consultancy and the craft of a brand-driven agency to the clients who need both.

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30+
Years of Expertise
100+
Clients Served
15+
Industries
Long-Term Relationships

Where strategy
meets execution.

Most agencies can make things look good. Most consultancies can build a rigorous strategy. Very few can do both — and even fewer have spent three decades doing it in the industries where the stakes are highest.

EMI was built on the belief that marketing only works when it combines disciplined strategic thinking with the creativity and pragmatism to actually move people. We don't hand off deliverables. We build capabilities and drive results.

Consulting Rigor
Analytical by nature
We begin every engagement with disciplined analysis: market context, competitive positioning, audience segmentation, and channel mapping. Our strategies are built on evidence, not intuition.
Agency Execution
Creative by craft
Strategy without execution is aspiration. EMI brings full creative and executional capability — brand, content, digital, campaigns — so the work actually gets done, and done well.

The difficult work
other agencies can't do.

We operate at the intersection of complex markets, sophisticated buyers, and long sales cycles. If your challenge is harder than average, you're in the right place.

01
Go-to-Market Strategy
Market entry frameworks, competitive positioning, buyer journey mapping, and channel strategy grounded in data — not templates.
02
Brand & Positioning
For complex value propositions that resist simplification. We find the language that makes sophisticated buyers lean in — and hold it.
03
Demand Generation
Integrated programs that align marketing and sales, accelerate pipeline, and build measurable momentum across digital and human channels.
04
Content & Thought Leadership
Deep-domain content that earns credibility in complex markets — white papers, frameworks, executive communications, and campaign assets.
05
Sales Enablement
Programs, tools, and messaging that make your sales force smarter and faster — from discovery through close. We bridge strategy and the field.
06
Digital & AI-Powered Marketing
Modern execution infrastructure: performance marketing, marketing automation, AI-assisted personalization, and attribution — built to scale.

Systematic thinking.
Imaginative execution.

We combine data-driven marketing communications with proven sales practices, programs, and tools — so every engagement moves from insight to impact.

01 — Discover
Market Intelligence
We map the landscape: competitive forces, buyer behavior, channel dynamics, and the gaps your current strategy is leaving open.
02 — Define
Strategic Framework
Positioning, messaging architecture, and program design — built for precision, tested for resonance, ready for execution.
03 — Execute
Creative & Campaigns
Thoughtful, imaginative creative that makes your brand shine — across every channel, every touchpoint, every audience.
04 — Optimize
Measure & Accelerate
We track what matters, report with transparency, and continuously refine — turning good programs into compounding growth engines.
Industries

Deep expertise
where it counts.

🏦
Financial Services & Banking
📈
Wealth & Asset Management
🏥
Healthcare & Life Sciences
💻
Enterprise Technology
🛡️
Insurance & Risk
🎮
Gaming & Entertainment
🚗
Automotive & Manufacturing
🛒
Retail & Consumer

Trusted by leading organizations

Pfizer Johnson & Johnson John Deere Commonwealth Financial Wells Fargo Fiserv Liberty Mutual Putnam Investments
"We don't make you choose between
a strategist and a partner.
We're both."

The work other
agencies can't do

If your challenge is complex, your buyers are sophisticated, and your market demands more than surface-level marketing — we should talk. EMI has been doing this work for over 30 years. We'd like to do it for you.

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