We didn't learn financial services. We grew up in it. Thirty years inside the products, the channels, the compliance environment, and the culture — building marketing that works precisely because it understands the world it operates in.
Harvard. Stanford. Thirty years building marketing that moves distribution channels, closes institutional gaps, and turns complex products into revenue. Campbell Edlund has been at the center of financial services marketing longer than most of her clients have been in the industry — and she has a clear point of view on what works and why.
Financial services has its own grammar. Its own logic. Its own way of building trust. Most agencies have to be taught it. We speak it natively — and we use it to build marketing that actually belongs in this world.
The distribution channels are complex. The regulatory environment is real. The sales cycles are long and the buyers are sophisticated. None of that is a constraint to EMI — it's the environment we've operated in for thirty years.
We bring both the analytical depth to build strategy that holds up to scrutiny, and the creative capability to make it land with the audiences that matter most to your growth.
Every capability was developed specifically for financial services — not adapted from a general agency model. The strategy, the creative, the research, the technology. All of it built for this environment.
Frameworks built on how your buyers actually decide — not how you wish they did.
Programs and tools that make channels perform — from conversation frameworks to full product launch campaigns.
Thoughtful, imaginative work across every channel. The full creative capability to make your brand resonate.
Demand generation and content built for sophisticated B2B buyers. Full-funnel, first touch to close.
Primary and secondary research that surfaces real competitive dynamics. We earn the right to be confident in our positioning.
30 years of domain expertise is the foundation that makes EMI brands surfaceable where buyers now begin discovery — in AI.
The EMI team didn't arrive in financial services — they built careers here. That's not a credential. It's a fundamentally different relationship with the work, the industry, and the clients who trust them with it.
"More than 25 years making marketing drive sales. A passion for making sales channels work hard, and work together."
Pragmatic enough to get past no. Imaginative enough to find the way. Fiercely committed to exceeding client revenue objectives — and expert at getting sales and marketing aligned on the strategy to achieve it.
15+ years turning data-driven market insights into initiatives that move the top and bottom line.
20+ years in payments marketing — from retail banking to commercial lending to payments processing.
20+ years banking marketing across commercial, business and consumer, partnering across marketing, sales and product.
25+ years of creative work in financial services — banking, investments, and credit card industries.
15+ years in competitive intelligence and market research that supports genuinely informed decisions.
20+ years in direct and interactive marketing, digital infrastructure, and technology strategy.
Tell us what you're building, selling, or repositioning. We already know the world it operates in.